Wednesday, June 18, 2008

ATN acquire Asia Cup rights in Canada

Asian Television Network International Limited (ATN), which broadcasts to Canada’s three million people of South Asian, East Asian and Arabic heritage, has acquired exclusive broadcast rights in Canada for cricket’s Asia Cup 2008, in a deal with ESPN Star Sports.

The competition, hosted in Pakistan, begins on June 24, and features teams from India, Pakistan, Sri Lanka, Bangladesh, UAE and Hong Kong. The matches will be broadcast live and rebroadcast on ATN channels CBN and ATN Cricket Plus. The six teams are split into two groups of three, from which the top two progress to a second group stage. The top two teams from the second group stage contest the final.

source : www.sportbusiness.com

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