Cricketainment is the new word coined by media in the year 2008. It is a combination of 2 words to form a new word that is Cricket + Entertainment = Cricketainment. The popularity of amalgamating the two already popular themes in India has evolved into cricketainment which is gaining record popularity.
History
The media coined this term in early 2008 in part due to the enormous hype concerning the upcoming inaugural Indian Premier League season. This tournament brings together for the first time the glamour of Bollywood with the fanatical following cricket enjoys in India. The average Twenty20 game lasts about three hours, as much as a typical Bollywood movie, and so is believed to attract a larger audience than Test and One Day International matches..
The media coined this term in early 2008 in part due to the enormous hype concerning the upcoming inaugural Indian Premier League season. This tournament brings together for the first time the glamour of Bollywood with the fanatical following cricket enjoys in India. The average Twenty20 game lasts about three hours, as much as a typical Bollywood movie, and so is believed to attract a larger audience than Test and One Day International matches..
Introduction
Cricketainment is basically about providing entertainment along with sports. IPL tournament was primarily responsible for this concept though it should be noted that the format was originally invented by ICL(Indian Cricket League)Zee Entertainment boss Subhash Chandra. It is he who initially conceptualized the format based along the city or regional lines and made cricket clubs to promote regional talent. To rival the popularity of ICL, BCCI came up with IPL and took the concept a step further along the lines of English Premier League or NBA clubs in US. The IPL is structured along the lines of professional leagues such as the English Premier League, complete with relegations and promotions. The league has recruited several prominent overseas cricketers and will have separate TV, internet, mobile, merchandising, sponsorship and ground signage rights. Then they auctioned the players and clubs into the open market and made it possible for wealthy individuals or organizations to purchase and promote the clubs that they would be owning in the future. The individuals who bought the clubs in IPL were famous movie stars or business tycoons who inturn roped in Bollywood or regional movies stars as ambassadors to add glamor and promote their respective clubs. Thus cricketainment was born where fans could see the bollywood stars mingling with the famous cricket stars. The game also introduced new things in cricket like cheer leading for respective clubs and star promo videos apart from promotional products like caps, T-shirts etc. for their clubs.
Cricketainment is basically about providing entertainment along with sports. IPL tournament was primarily responsible for this concept though it should be noted that the format was originally invented by ICL(Indian Cricket League)Zee Entertainment boss Subhash Chandra. It is he who initially conceptualized the format based along the city or regional lines and made cricket clubs to promote regional talent. To rival the popularity of ICL, BCCI came up with IPL and took the concept a step further along the lines of English Premier League or NBA clubs in US. The IPL is structured along the lines of professional leagues such as the English Premier League, complete with relegations and promotions. The league has recruited several prominent overseas cricketers and will have separate TV, internet, mobile, merchandising, sponsorship and ground signage rights. Then they auctioned the players and clubs into the open market and made it possible for wealthy individuals or organizations to purchase and promote the clubs that they would be owning in the future. The individuals who bought the clubs in IPL were famous movie stars or business tycoons who inturn roped in Bollywood or regional movies stars as ambassadors to add glamor and promote their respective clubs. Thus cricketainment was born where fans could see the bollywood stars mingling with the famous cricket stars. The game also introduced new things in cricket like cheer leading for respective clubs and star promo videos apart from promotional products like caps, T-shirts etc. for their clubs.
Source : Wikipedia
No comments:
Post a Comment